National award for flu campaign
Poole Hospital has won a
prestigious national award for its efforts to promote the flu
vaccination to staff.
The hospital’s flu fighter
team picked up the award for the most improved flu fighter campaign
at the NHS Employers Flu Fighter Awards on Monday (20
March). The concerted winter 2016/17 campaign led to an
increase in flu vaccine uptake by frontline staff from 31.1 per
cent to 80.7 per cent - statistically, the most improved trust
The hospital’s flu fighter team, which
included representatives from occupational health, human resources
and communications, ran a successful campaign to encourage staff to
be vaccinated. Judges commented on the fact that the team took a
‘lead by example’ approach, and gained support and engagement at
senior board level, including from clinical and executive
directors. The campaign also helped dispel myths about the flu jab
with a fun ‘Guess Flu?’ online quiz, which more than 500 staff took
Debbie Fleming, chief
executive, said: “We are absolutely delighted to win this
prestigious national award.
"It was important for us to
bring a sense of fun to the campaign which helped us to better
raise awareness and educate our staff about their role in
protecting our patients and each other against the dangers of
Danny Mortimer, chief
executive of NHS Employers, which runs the national flu fighter
campaign, said: “This is very inspiring local work by staff who go
the extra mile to keep their colleagues and patients safe.
“When this flu fighter
campaign started in 2011 only a third of frontline NHS staff in
England were having these vaccinations and now it is almost
“That is a huge improvement
over a relatively short time in the life of the NHS, so really all
these flu campaigners are winners.”
The hospital’s award was
presented by Joanne Yarwood, national immunisation programme
manager, Public Health England (PHE) and was collected by Jon
Harding (head of organisational development and education) and
Richard Moremon (head of communications).
The national awards celebrate
the success of flu teams across England and Wales and were held on
Monday 27 March in Leeds.
Pictured above: Joanne, Jon, Richard
Moremon, Poole Hospital's head of communications, and Danny.